Starts from: June 08, 2024
Duration: 2 Hours
Days: Sat & Sun
Timings: 10:00 AM to 12:30 PM CST
Affiliate marketing is a performance-based marketing strategy where businesses reward individuals or entities (affiliates) for driving traffic or sales to the business through the affiliate’s marketing efforts. It is a mutually beneficial arrangement where the business gains increased exposure and sales, while affiliates earn a commission for their promotional activities
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Merchant or Advertiser: The company or business that owns the product or service and wants to promote it through affiliate marketing. Affiliate: An individual, website owner, or company that partners with the merchant to promote the product or service in exchange for a commission.
In many cases, there is an intermediary called an affiliate network that connects merchants with affiliates. The network provides a platform for tracking sales, managing commissions, and facilitating payments.
Affiliates receive unique tracking links that they use to promote the merchant's products or services. These links allow the merchant to track the source of the traffic or sales generated by the affiliate.
Affiliates promote the products or services through various online channels such as websites, blogs, social media, email marketing, or paid advertising. The success of the affiliate is often tied to their ability to drive relevant and high-quality traffic.
Affiliates earn a commission for each desired action, which could include a sale, lead, or click. The commission structure varies and can be a percentage of the sale amount or a fixed fee.
To measure the effectiveness of the affiliate marketing campaign, merchants use tracking tools and analytics to monitor clicks, conversions, and other relevant metrics. This data helps optimize the campaign for better results.
Once the agreed-upon action is completed (e.g., a sale is made), the affiliate is credited with a commission. Payments are typically made on a predetermined schedule, such as monthly.
Pay-Per-Sale (PPS): Affiliates earn a commission when a sale is made. Pay-Per-Lead (PPL): Affiliates earn a commission for generating leads. Pay-Per-Click (PPC): Affiliates earn a commission for each click generated through their referral link.
Low Risk for Merchants: Merchants only pay for actual sales or desired actions. Passive Income for Affiliates: Once set up, affiliates can earn commissions passively.
Quality Control: Merchants need to ensure affiliates are representing their brand appropriately. Dependency: Affiliates rely on the merchant's product or service quality and reputation.
Tarique Anjum, a Digital Marketing Head with more than 7 years of devoted experience in the Indian and UK markets. My mission is to improve organizational efficiency through building strong relationships with stakeholders. Performance marketing, SEO, YouTube, email, WhatsApp, and social media marketing are just a few of the many areas in which my broad skill set is applicable. Other areas include client management, operations, growth, and data analysis. I am a multitasking pro who thrives in hectic, process-driven work environments. I bring a lot of knowledge to close gaps between companies and stakeholders by implementing practical business solutions.
Tarique Anjum is an expert at creating and implementing all-encompassing marketing strategies that boost companies’ online presence. I am skilled in Search Engine Marketing, specifically Google advertisements, and Social Media Marketing, which includes Facebook, LinkedIn, and Instagram ads.
Tarique Anjum is a skilled and engaging course author because of his vast expertise. His years of practical experience in the constantly changing field of digital marketing have given him a wealth of insightful knowledge that can be applied by students, making him an invaluable mentor on their educational path.
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