Expert-Led Search Engine Optimization (SEO) Online Training

Learn SEO essential strategies and techniques to enhance website visibility and drive organic traffic.

Next Batch

Starts from: June 08, 2024

Duration: 15 Hours

Days: Sat & Sun

Timings: 10:00 AM to 12:30 PM CST

+1 469-668-5510

Enroll Now

Course Overview

Search Engine Optimization (SEO) is a crucial digital marketing strategy aimed at improving a website’s visibility and ranking on search engine results pages (SERPs). The ultimate goal of SEO is to increase organic (non-paid) traffic to a website, thereby enhancing its online presence and reaching a broader audience

Highlights of Search Engine Optimization (SEO)

Live Interactive Sessions

Content Developed By Industry Experts

Hands-On Practical Exercises

On Demand Learning Sessions

Why Choose Us?

Here's an overview of key aspects of SEO

Keyword Research

Identifying relevant keywords related to the business or content is fundamental. Tools like Google Keyword Planner help find high-volume and relevant keywords.
On-Page SEO:

Involves optimizing individual web pages to rank higher and earn more relevant traffic. Key elements include title tags, meta descriptions, headers, and content optimization with target keywords. Ensure a clean and well-structured HTML code.
Off-Page SEO:

Focuses on activities outside the website to improve its authority and credibility. Backlink building is a crucial aspect – obtaining high-quality links from reputable websites.
Technical SEO

Concentrates on the technical aspects of a website to enhance its crawlability and indexation by search engines. Factors include website speed, mobile-friendliness, secure connections (HTTPS), and XML sitemaps.

Content Quality

Creating high-quality, relevant, and engaging content is essential. Content should provide value to users, answer their queries, and match search intent.
User Experience (UX):

Search engines consider user experience when ranking websites. Factors include page load speed, mobile responsiveness, and a clear site structure.
Local SEO:

Important for businesses targeting a local audience. Optimizing Google My Business profiles and acquiring local citations are key strategies.
Algorithm Updates:

Search engines, particularly Google, regularly update their algorithms. Staying informed about algorithm changes is crucial for adapting SEO strategies.

Analytics and Monitoring

Regularly monitor website performance using tools like Google Analytics. Track key metrics such as organic traffic, bounce rate, and keyword rankings.
Social Media Integration:

While not a direct ranking factor, social media signals can indirectly impact SEO. Sharing content on social platforms can increase visibility and attract more links.
SEO Audits:

Regularly audit websites to identify and fix issues affecting SEO performance. This includes checking for broken links, duplicate content, and other technical issues.
Adaptability

SEO is an evolving field, and staying adaptable is crucial. Regularly update strategies to align with industry trends and search engine algorithm changes.

By implementing a comprehensive SEO strategy, businesses can enhance their online presence, attract targeted traffic, and ultimately improve their digital success.

Course Content

Search Engine Optimization

The Google Algorithm takes into account numerous factors when evaluating the relevance and credibility of a webpage.

Panda
Penguin
Hummingbird
Mobile
RankBrain
Bert

On Page Optimization
Off Page Optimization
Technical SEO
Local SEO

On Page Optimization:

On-page SEO is a critical component of any successful digital marketing strategy. It refers to the optimization techniques applied directly to the content and structure of a website to enhance its visibility and relevance to search engines. The primary goal of on-page SEO is to make a website more attractive and valuable to both search engines and users, ultimately improving its search engine rankings.

Keyword Research
Title Tag
Meta Description
URL Structure
Header Tags
Keyword Placements
Content Quality
Images and ALT text
Mobile Optimization
Page Speed
Social Sharing
Schema Markeup
User Experience (UI)
Regular Content Updates

Off Page Optimization:

Off-Page Search Engine Optimization (SEO) is a crucial aspect of digital marketing that focuses on optimizing a website's visibility and authority beyond its own domain. Unlike On-Page SEO, which involves optimizing elements within a website, Off-Page SEO involves strategies implemented outside the website to enhance its reputation and credibility in the eyes of search engines.

The primary goal of Off-Page SEO is to improve a website's position in search engine results pages (SERPs) by establishing a strong online presence, increasing the quantity and quality of backlinks, and building a positive reputation in the online community.

Link Building
Social Media Marketing
Social Bookmarking
Content Marketing
Influencer Outreach
Guest Posting
Forum Participations
Local Wix

Technical SEO:

Technical Search Engine Optimization (SEO) is a critical facet of digital marketing that focuses on optimizing a website's infrastructure and elements to enhance its visibility and performance in search engine results. Unlike traditional SEO, which primarily emphasizes content and keywords, technical SEO delves into the behind-the-scenes aspects of a website, ensuring that it is efficiently crawled, indexed, and ranked by search engines.

At its core, technical SEO involves addressing the technical aspects that impact a website's search engine performance. This includes optimizing website speed, improving mobile responsiveness, fixing crawl errors, enhancing website security, and implementing structured data markup. These technical optimizations contribute to a better user experience, which is a key factor in search engine algorithms.

Key components of Technical SEO include:

Website Speed Optimization
Mobile Optimization
Crawlability and Indexability
Structured Data Markup
Website Security (HTTPS)
XML Sitemaps
Canonicalization
Robots.txt Optimization
Fixing Technical Errors

Our Digital Marketing Trainer Profile

Tarique Anjum

Tarique Anjum, a Digital Marketing Head with more than 7 years of devoted experience in the Indian and UK markets. My mission is to improve organizational efficiency through building strong relationships with stakeholders. Performance marketing, SEO, YouTube, email, WhatsApp, and social media marketing are just a few of the many areas in which my broad skill set is applicable. Other areas include client management, operations, growth, and data analysis. I am a multitasking pro who thrives in hectic, process-driven work environments. I bring a lot of knowledge to close gaps between companies and stakeholders by implementing practical business solutions.

Tarique Anjum is an expert at creating and implementing all-encompassing marketing strategies that boost companies’ online presence. I am skilled in Search Engine Marketing, specifically Google advertisements, and Social Media Marketing, which includes Facebook, LinkedIn, and Instagram ads.

Tarique Anjum is a skilled and engaging course author because of his vast expertise. His years of practical experience in the constantly changing field of digital marketing have given him a wealth of insightful knowledge that can be applied by students, making him an invaluable mentor on their educational path.

Course Prices

Online Training

~~$599~~ $149 Limited time offer

Comprehensive Customized Curriculum
Hands-On Labs and Projects
Industry-Expert Instructors
Access to Training Material
100% Money Back Guaranteed
Best Price Guaranteed in the Training Industry

Bootcamp

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Corporate Training

Customized to your team's needs

Comprehensive Customized Curriculum
Hands-On Labs and Projects
Industry-Expert Instructors
Access to Training Material
100% Money Back Guaranteed
Best Price Guaranteed in the Training Industry

+1 469-668-5510

Enroll Now

June 08 2024 : Weekends 10:00 AM to 12:30PM (CST)

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Frequently Asked Questions

1What if I miss an Online Session?

We ensure that you never miss a class. In case you do, you have two options:

-Access the recorded sessions provided to you regularly.

-Attend the live session of the same topic in another batch.

2What if I have any Questions after completion of my course?

There's no need for concern. Upon joining any course with us, you'll receive ongoing support from our dedicated team, which is available round-the-clock to assist you.

3What is meant by Online Training?

Instructor led online interactive sessions

4Will I get any discount on the course?

Our course fee is already discounted price

5Do I have access to the course material after completing my training?

Upon enrolling with us, you will receive access to the course materials.

6What are the modes of training ?

Online instructor led & Bootcamp

7Will get a chance to switch from self-paced videos to live sessions?

Yes, you are eligible for this option. To participate, simply make the additional payment and join the live sessions.

8Our Refund policy?

No refund once attended

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