Starts from: June 08, 2024
Duration: 5 Hours
Days: Sat & Sun
Timings: 10:00 AM to 12:30 PM CST
Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to create and display ads on Google’s search engine results pages (SERPs) and across its vast network of partner websites. Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on keywords and pay for each click on their ads
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Advertisers organize their ads into campaigns, each focused on a specific goal, product, or service. Campaigns are further divided into ad groups, allowing for more targeted ad delivery.
Ad groups contain a set of related keywords and advertisements. They help advertisers structure their campaigns and ensure that ads are relevant to specific search queries.
Advertisers choose keywords relevant to their products or services. Bids are set for each keyword, representing the maximum amount an advertiser is willing to pay for a click.
Text, image, or video ads are created within ad groups. Ad content should be compelling and relevant to the chosen keywords.
Additional information, such as links, phone numbers, or location details, can be added to ads through extensions. Ad extensions enhance the visibility and relevance of ads.
Google assigns a Quality Score to each keyword based on its relevance to the ad and the landing page. Quality Score influences ad placement and cost per click.
Advertisers bid on keywords in an auction-style system. Bids, along with Quality Score, determine ad rank and placement on SERPs.
Advertisers set daily or monthly budgets to control their ad spend. Budgets can be adjusted based on campaign performance.
Advertisers can target specific geographic locations, demographics, devices, and more. Targeting options help tailor ads to a specific audience.
Advertisers can track the performance of their ads by setting up conversion tracking. This helps measure the effectiveness of campaigns and optimize for better results.
Ads can be displayed on websites within Google's Display Network, reaching a broader audience beyond search results.
Advertisers can target users who have previously interacted with their website or ads, increasing the likelihood of conversion.
Tarique Anjum, a Digital Marketing Head with more than 7 years of devoted experience in the Indian and UK markets. My mission is to improve organizational efficiency through building strong relationships with stakeholders. Performance marketing, SEO, YouTube, email, WhatsApp, and social media marketing are just a few of the many areas in which my broad skill set is applicable. Other areas include client management, operations, growth, and data analysis. I am a multitasking pro who thrives in hectic, process-driven work environments. I bring a lot of knowledge to close gaps between companies and stakeholders by implementing practical business solutions.
Tarique Anjum is an expert at creating and implementing all-encompassing marketing strategies that boost companies’ online presence. I am skilled in Search Engine Marketing, specifically Google advertisements, and Social Media Marketing, which includes Facebook, LinkedIn, and Instagram ads.
Tarique Anjum is a skilled and engaging course author because of his vast expertise. His years of practical experience in the constantly changing field of digital marketing have given him a wealth of insightful knowledge that can be applied by students, making him an invaluable mentor on their educational path.
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